Your Brand Is No Longer What You Say About Yourself

“AI is exposing the gap between what companies say about themselves and what the market can actually verify.”

For decades, companies believed they controlled their brand. But customers are increasingly asking AI tools to summarize, compare, and evaluate companies before they ever visit a homepage — and AI doesn't simply return the pages you've optimized. It synthesizes information from across the internet.

Read Rebecca's full article as an Inc. Magazine contributor.