The CMO's Job Has Outgrown Marketing

"The expectations of the CMO have changed, but in many organizations, the role hasn't."

Companies have long kept their chief marketing officers in a box — brand, campaigns, leads, website, visibility — and then asked why growth isn't faster. Rebecca Hoeft, CEO of Morris Hoeft Group, makes the case that the CMO role has outgrown marketing: with only a small fraction of CMOs making enterprise growth strategy decisions, and fewer still aligned with CEOs and CFOs on marketing's role in growth, it's time to think about the bigger-picture role and value marketing can bring to growth and sales.

Read Rebecca's full article as an Inc. Magazine contributor.