CMOs Are Asking the Wrong AI Question

“The right question isn't what AI can do instead of people. It's how AI can amplify what people do best.”

Rebecca Hoeft, CEO of Morris Hoeft Group, makes the case that the real opportunity with AI isn't automation for its own sake — it's freeing teams to spend more time solving complex problems, serving customers, and making better decisions. The column features perspective from Amanda Swoverland, President of Hatch Bank, on why technology creates value when it empowers people, not when it replaces them.

Read Rebecca's full article as an Inc. Magazine contributor.