In the News: 21 Leaders on When to Expand Into New Products or Markets

Rebecca Hoeft, CEO of Morris Hoeft Group, was featured in Inc. Magazine alongside 20 other leaders on when to expand into new products or markets.

Look for opportunities during volatile times

"There are the usual considerations when expanding into new products or markets: market demand, operational readiness, leadership capacity, and whether the opportunity aligns with your strengths. But volatility changes the equation. The organizations that succeed during uncertain times are willing to look for opportunity while others freeze. Volatility creates new customer needs, exposes market gaps, and rewards companies that can stay clear, adaptable, and disciplined while others hesitate."

— Rebecca Hoeft, Morris Hoeft Group

Read the full article on Inc.com.