The Cashmere Project

The Cashmere Project The Cashmere Project began as a deeply personal endeavor for Morris Hoeft Group CEO, Rebecca Hoeft, and senior executive and certified career coach, Anna Kincannon. Over coffee in a small diner in St. Paul, we envisioned creating our own personal board of directors — a support system to help guide our careers and personal growth.

From that conversation, Twin Cities Finance Women was born, followed by their podcast, “Is That Cashmere”.

“The Cashmere Project is more than just a passion—it’s about building a community, fostering growth, and sharing wisdom to help others succeed.”

-Becca


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Introducing VERB. Build Your Presence, Amplify Your Voice


That defining "cashmere moment" sparked more than just The Cashmere Project and the podcast - it also gave birth to our VERB workshops. VERB is the ultimate personal branding program designed for ambitious individuals ready to make their mark. We equip you with the right tools, strategies, and support to craft a compelling personal brand, expand your influence, and grow your presence across digital platforms.


Ready to VERBify your personal brand? Join the first in our 2025 workshop series, with limited seats available in Minneapolis, Chicago, and New York. This 4-hour immersive experience is designed for ambitious individuals looking to amplify their personal and professional presence.

VERB Workshop Part 1:

Explore your "why" and uncover your purpose. In this intimate setting, career coach, Anna Kincannon, and branding expert, Becca Hoeft, will guide you through a deep dive into self-discovery and purpose-driven growth.

Coming This Spring – VERB Workshop Part II:

Learn to craft an authentic personal brand, powered by joy and aligned with your core values.

Investment:

Through interactive exercises and proprietary tools developed by the Morris Hoeft Group, you’ll set clear, actionable goals and create a roadmap to achieve your personal branding aspirations. Discover how joy can fuel resilience, brilliance, and leadership as you build a brand that authentically reflects you.

MINNEAPOLIS WORKSHOP REGISTRATION OPEN NOW.

Seats are limited—don’t miss your chance to elevate your brand and transform your future.

Register now for VERB workshop Part I: Finding your Why!

Each workshop is $399.


Get ready to VERB-ify your personal brand.

Join the VERB email list!

is that cashmere Podcast

“is that cashmere” podcast series of inspiring discussions with people making a meaningful impact in their communities. Together, they explore their journeys, the lessons they’ve learned, and the insights they wish they had known earlier in their careers.

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Listen to “is that cashmere” podcast with hosts, Rebecca Hoeft and Anna Kincannon:

Apple | Spotify | Amazon

Submit your cashmere confession here!