Morris Hoeft Group

The Cashmere Project

The Cashmere Project The Cashmere Project began as a deeply personal endeavor for Morris Hoeft Group CEO, Rebecca Hoeft, and senior executive and certified career coach, Anna Kincannon. Over coffee in a small diner in St. Paul, we envisioned creating our own personal board of directors — a support system to help guide our careers and personal growth.

From that conversation, Twin Cities Finance Women was born, followed by their podcast, “Is That Cashmere”.

“The Cashmere Project is more than just a passion—it’s about building a community, fostering growth, and sharing wisdom to help others succeed.”

-Becca

“Why Cashmere?”

Someone recently asked, “Why Cashmere?” the name came from a story a mutual friend shared , where a male colleague awkwardly petted her shoulder, asking, “Is it cashmere?” In that uncomfortable moment, she wasn’t sure how to respond. It wasn’t really about the sweater or whether it was actually cashmere—it was about her personal brand. How do you handle a challenging situation with confidence and grace? How do you shine when moments are difficult?

And that’s exactly what The Cashmere Project is about — navigating cashmere moments with strength and authenticity.

Introducing VERB. Build Your Presence, Amplify Your Voice

That defining "cashmere moment" sparked more than just The Cashmere Project and the podcast - it also gave birth to our VERB workshops. VERB is the ultimate personal branding program designed for ambitious individuals ready to make their mark. We equip you with the right tools, strategies, and support to craft a compelling personal brand, expand your influence, and grow your presence across digital platforms.

Register Now! "Brand Yourself: Ignite Your Internal Light Through Joy."

This is the first in a series of workshops starting 2025 with limited seats in Minneapolis, Chicago and New York. This 6-hour immersive experience is designed for ambitious individuals ready to elevate their personal and professional presence. You’ll learn to craft an authentic personal brand, powered by joy and aligned with your core values while meeting other like- minded individuals.

Through interactive exercises and propriety tools developed by Morris Hoeft Group, you’ll set clear, actionable goals and develop a roadmap to achieve them. Discover how joy can be a powerful catalyst for resilience, brilliance, and leadership as you build a brand that truly reflects your unique self.

Purchase your registration now!

Get ready to VERB-ify your personal brand.

Join the VERB email list!

is that cashmere Podcast

“is that cashmere” podcast series of inspiring discussions with people making a meaningful impact in their communities. Together, they explore their journeys, the lessons they’ve learned, and the insights they wish they had known earlier in their careers.

Listen to “is that cashmere” podcast with hosts, Rebecca Hoeft and Anna Kincannon:

Apple | Spotify | Amazon

Submit your cashmere confession here!